- James Patterson once quoted, “it’s never too late to start writing.” At the same time, it is quite important to get recognized by your work with a subtle or huge popularity. Going with the traditional publishing methods will give you the sole benefit of getting the advances and credibility but not on the cost of your talent recognition being delayed. Internet and digital evolution has rapidly evoked an awareness resulting in writer’s with an explorer’s bent of mind as well as diverse readership. The fast evolving trend of self-publishing in the form of e-book or a printed version is a rescue for budding and brilliant writers who dire for a single chance to showcase their talent and feel unrecognized. It is perhaps more important to choose a right platform to bring it forth. Self-publishing in India is like holding the reigns of the chariot in your hands and managing all the five wheels. It is advisable to conduct a thorough research about online publication platforms available and the packages offered.
Let’s take a look at certain factors a writer should consider while opting for self-publishing.
1. Before the clock strikes: Patience and the hard earned savings of the author must not go at bay therefore work with your publisher as a client. Discuss the length of time demanded by your publisher to publish your work. Time wavelength varies from company to company. On an average, publication timing is not more than two to three weeks for most of the countries. So, minimize the delay and be prompt in areas of editing and proof-reading so that it doesn’t take much time to process.
2. Money matters: One of the most important aspects of book publishing is the royalty it begets. Royalty is the profit shared by publishers with the author, they get when the books are sold. Work on the total production cost per book, MRP and other miscellaneous charges. The percentage of royalty varies from publisher to publisher. Do not be in a haste but choose to go for a publisher who guarantees a fair and more royalty. Ensure that not more than 10% of handling charges are incurred upon you. Research for genuine publishers over the ones who try to trick you.
3. Cost of production: The final MRP involves the decision taken over manufacturing cost. It has been observed that publication houses set the production cost so high that finally results in a higher MRP settings. This lays a negative impact over the sales of books no matter how good the content is. Most websites have a cost calculator so work out on production cost and MRP beforehand and chalk out a list of promising publishers.
4. Quality checks: Whether a newbie or an established author in the field of self-publishing, just so that your work doesn’t go unrecognized don’t compromise with the standards of a printed copy that reaches out to the customer. Book covers, bindings are the major attractions and highlights of a book. Basic book bindings are paperback, hard cover and saddle stitch. Discuss about all such factors with the publisher. Opt for a suitable paper quality. The standards call for 80 GSM to 90 GSM for a printed version. GSM (grams per square meter) implies for the quality of paper in terms of paper heaviness.
5. Marketing and Promotions: Self-publishing or online publications claim to promote your book on their website and to some of their known local stores for free. It is important to check the authenticity and is it really giving you the global recognition. Working out on marketing strategy play a significant role. Besides the global availability of your book, its reach is also important. Try for audio/visual synopsis on social media, book posters and giveaways.
6. Copyrights: Authors may have this notion that copyrighting involves a mandatory registration process with the attorney which is actually time consuming and involves fees. Instead of the registration mere mentioning of the author’s name as retainer of the copyright on 2nd or 4th page of the book is equally authentic. It is important to retain the copyrights of the book and not losing it to the self-publication companies. It helps you in dealing with the issues of monetary compensation. Also, go for the publication companies that give you freedom to decide the cover page and welcome your ideas. But don’t force yourself onto it if you are not good at that work and rather seek a professional advice.
7. Code language: Don’t worry, here the discussion is about ISBN and bar codes. Having an ISBN is optional but having an international identity is always beneficial. Try for publishers who provide the ISBN codes and bar codes generated from it for free. This ensures saving your time, effort and cost. In India, acquiring ISBN is not a legal practice but can be possessed directly from the govt. of India officials monitored authorities.
8. Investment in self-publishing: There are various costs involved with the book publication. These costs are editing, proofreading, production, distribution and marketing. In India, the self-publishing can go up to 1.5 lakhs so consider all aspects before making the investment.
So, embark on a self-publishing journey to bring forth your talent and make a wide decision by considering various mentioned factors.